- The Apple Scary Fast Event to announce all new products took place yesterday, October 30, just before Halloween.
- This event has been dubbed “Scary Fast, and the entire event lasted only 10 minutes.
- Some of the new products include three variants of the all-new M3 processors, with new MacBooks and iMacs.
While the previous Apple event took place last month and unveiled the new iPhone 15 models and the new Apple Watches, Apple pulled a “Scary Fast” one on us with its pre-Halloween “ScaryFast” event.
This event was over in under a dozen minutes. While it surely was fast, it was scary in the sense it revealed quite a few big things. Let’s have a look at what they announced:
Three New M3 Chips
The biggest surprise of this event was the reveal of not one but three different Apple M3 processors.
We now have three variants – the standard M3 chip, the M3 Pro, and the M3 Pro Max. All three of these are built on the new 3 nm nodal architecture, providing over 30% better performance compared to the M2 processor.
In addition, they will also have improved rendering (thanks to better Neural Engine performance) and support for hardware-accelerated ray tracing.
Two New M3 MacBook Pro Models
We will soon get to see the power of these chips in two new MacBook Pros – the new 14” MacBook Pro M3 and the 16” MacBook Pro M3.
The 14” MacBook Pro M3 will sport the M3 Pro chip, while the 16” MacBook Pro M3 will sport the M3 Pro Max chip – along with a whopping 12 GB of unified RAM!
Pre-orders for both these MacBooks are open, and they will be available in retail stores from November 7. This is a surprise since I thought they would launch in Summer 2024. The 14” MacBook Pro M3 will have a price tag of $1,599, while the 16” MacBook Pro M3 will have a price tag of $2,499.
A New M3 iMac
The new 24” Apple iMac M3 will feature the new M3 processors, with 24 GB of RAM, a 4.5K retina display, and 2 TB of storage.
Pre-orders of the 24” iMac M3 have started and will arrive on shelves from November 7. Its price is $1,399.
So what are your thoughts about the new M3 chips and the new MacBooks and iMac that will sport it? Is it worth an addition to your Apple ecosystem? Let me know in the comments below!