- The annual Apple Event 2023 took place yesterday, September 12, 2023.
- Apple announced the new iPhone 15 models and the new Apple Watch 9 models.
- Surprisingly, Apple’s shares dropped by 2% as the event ended.
Finally, the day that every Apple product was waiting patiently for this year – the day the Apple Event 2023 will take place.
This year’s Apple Event 2023, named “Wonderlust” – finally announced all the details about the new iPhone 15 models and the new Apple Watch models – all of which will be released next month.
First, we have the highly anticipated Apple iPhone 15. After a long time, Apple will finally bring back the use of USB Type C chargers on iPhones since the EU’s new DMA policies have made it mandatory to do so.
In addition, the iPhone 15 will be similar to last year’s iPhone 14. However, new upgrades include an A16 Bionic Chip (found on last year’s Apple iPhone 14 Pro Max), along with the new A17 Pro chipset on the Pro and Pro Max variants.
All the models include upgraded camera sensors, making photography even better than before. Plus, the Pro and Pro Max will be good for gaming since they have RTX ray-tracing capabilities. This will make iPhones the first-ever ray-tracing-enabled gaming smartphones. Amazing!
Meet iPhone 15 Pro & Pro Max! Powered by A17 Pro, which ushers in a new era of Apple Silicon, these products unlock new performance capabilities, amazing photography, next-level gaming, and more. And with an all-new titanium design, they're our lightest weight Pro models yet! pic.twitter.com/kZxWCPj0Vl— Tim Cook (@tim_cook) September 12, 2023
Here are the iPhone 15 specifications for its models:
|Specifications||iPhone 15||iPhone 15 Plus||iPhone 15 Pro||iPhone 15 Pro Max|
|OS||iOS 17||iOS 17||iOS 17||iOS 17|
|Display||6.1” (60 Hz)||6.7” (60 Hz)||6.1” (120 Hz)||6.7” (120 Hz)|
|Processor||A16 Bionic||A16 Bionic||A17 Pro||A17 Pro|
|RAM||6 GB||6 GB||8 GB||8 GB|
|Storage||128 GB, 256 GB, 512GB||128 GB, 256 GB, 512GB||128 GB, 256 GB, 512GB, 1 TB||256 GB, 512GB, 1 TB|
|Camera||12 MP (front), 48 MP + 12 MP (back)||12 MP (front), 48 MP + 12 MP (back)||12 MP (front), 48 MP (main) + 12 MP (ultrawide) + 12 MP (back)||12 MP (front), 48 MP + 12 MP + 12 MP (back)|
|Colors||Black, Blue, Green, Yellow, Pink||Black, Blue, Green, Yellow, Pink||Black Titanium, White Titanium, Blue Titanium, Natural Titanium||Black Titanium, White Titanium, Blue Titanium, Natural Titanium|
|Weight||171 grams||201 grams||187 grams||221 grams|
In addition, Apple also revealed its new Apple Watch Series 9 and Apple Watch Ultra 2. Powered by the new S9 chip, these smartwatches are 60% faster, more accurate, and better than the previous year’s Apple Watch Series 8.
The Apple Watch Ultra 2 has a bigger and brighter display and bigger batteries, along with showing more information on the screen. The Apple Watch Series 9 price is $399, with the Ultra 2 price being $499.
All the aforementioned devices will be available for pre-orders starting from September 15, 2023, before they are released in stores globally on September 22, 2023. Therefore, get your cards and wallets ready! I hope you have saved up enough!
However, the interesting fact is that after the Apple Event 2023 ended, Apple shares dropped by almost 2%.
It lowered by 1.7% (ending at $176.30) on the share market, which many say this has happened due to China’s Huawei Technologies raising its shipment target for the second half of the year by 20%.